A property website gives you full control over your listing’s first impression online. While all MLS listings look nearly identical, property websites capture attention with unique designs and layouts, allow you to showcase all your media in one place, and push visitors to attend an open house or contact you directly. After the deal closes, your property website serves as an excellent portfolio piece to help you land your next listing.
Real estate marketplaces powered by the MLS—like Zillow, Redfin, and Realtor.com—hinder storytelling with rigid data structures and distract users with competing listings, ads, and pay-to-play agents. A property website unlocks the ability to tell a unique and memorable story while keeping the spotlight on your listing, holding visitors’ attention for longer and pushing them to take the next step.
Absolutely. Any listing with a property website is more likely to be remembered over a comparable listing only marketed on the MLS. Agents who consistently market every listing with a property website also tend to win more listings thanks to a more attractive marketing package for sellers.
Yes! Beyond real estate sales, Open Homes property websites are great for rental listings, commercial listings, vacation rentals, boutique hotels, neighborhoods/communities, developments, and more.
Not at all. The Open Homes website builder was designed from the ground up with ease of use in mind. Once your listing media is uploaded and you select a template, you already have a functioning website ready to publish. Expanding your listing’s story is simple with text blocks, neighborhood details, image columns, and many more prebuilt sections.
After uploading your media and selecting your template, you can publish a great-looking website in a matter of seconds. If you’d like, keep customizing to your heart’s content to craft a truly unique story for your listing. Just publish again at any time to make your changes live.
From photo galleries and video tours to floor plans and Matterport virtual tours, Open Homes property websites can accommodate all of the most popular types of real estate marketing media out of the box. Need to drop in some HTML code to pull in content? We have a section for that too.
Most MLS platforms offer a space for at least one “virtual tour” link. Insert your website’s URL here so Zillow or Redfin users can click through to your property website directly from your listing. Dialed-in SEO means our websites frequently rank on the first page of Google when searching for the address. Lastly, include the link on your socials, emails, signage, and print materials so it can be discovered wherever the property is marketed.
From social media to emails and text messages, we make it incredibly easy to share your property website with anyone. Just add the link to a post or message, and your main property photo will automatically be included to grab attention. Sharing via sign or brochure? Create a QR code with our built-in generator to allow visitors or passers-by to quickly access your website using their phone camera.
Yes! We currently offer four different templates that complement a wide variety of architectural styles with even more on the way. Our wide variety of prebuilt sections—as well as custom content blocks for everything else—can be rearranged into any order to best tell your listing’s story.
Yes, and it’s even easier than you think. Add your personal information and join your brokerage once on signup to automatically brand every property website with your logo, colors, personal or team contact information, biography, and even previous listings.
All of our property website templates are optimized to work on all screen sizes, from large desktop monitors to the smallest mobile screens. You can feel confident that your website will look great no matter what device your visitor is viewing it on.
Absolutely. Open Homes property websites include an additional MLS link that removes all agent branding for use where personal promotion is banned.
Yes! Once you decide on a preferred template and content layout, you can easily save it for use on future listings. Add, remove, or update multiple saved templates whenever you’d like for different types of listings.
Definitely. We offer robust analytics for each property website on our platform, allowing you to track how many people are visiting your site, where they’re coming from, and how they’re interacting with your content.
Yes! Every property website ordered from Open Homes includes a custom domain for one year, renewable at $35 per year after that. Search available domains and easily reserve them without ever leaving our platform. Already have a domain? We make it easy to bring it over.
After your custom domain expires, Open Homes property website permalinks live on forever, allowing you to include them as part of your portfolio or wow potential clients at listing presentations. Log in any time to access permalinks from any of your past listings.
Absolutely. We’ve thoroughly optimized our property websites to rank highly on Google, Bing, and other search engines so that people looking for your listing can easily find it. Our websites often rank on the first page among Zillow, Redfin, and other top-visited real estate platforms.