At Open Homes, we’ve always looked for ways to give real estate agents powerful tools to market their listings effectively. We’re proud to have introduced our all-new analytics for property websites—a robust, data-driven solution that provides deeper insights into visitor behavior and site interactions.
Built on top of industry-standard Google Analytics, our enhanced property website analytics offered a wealth of information about how visitors engaged with listings. With features like video analytics, detailed interaction tracking, and automated reports, agents had everything they needed to optimize their marketing strategy and provide sellers with valuable performance insights.
Powered by Google, our analytics interface provides hyper-accurate visitor data. Monitor visits, interactions, referral sources, and more—all in one convenient dashboard. For agents who want to dive even deeper, we also offer integration with Google Tag Manager, allowing you to customize tracking, set up conversion funnels, and analyze user journeys with precision.
We’ve focused on tracking the key interactions that matter most to real estate agents and sellers. Our analytics now include:
Understanding how buyers engage with your listings can help you fine-tune your marketing approach and provide valuable insights to your clients.
Segment which version of the website users visit. Enjoy all of the enhanced site interaction tracking now segmented between all viewers, the branded version of the website, or the MLS / unbranded version of the website.
Our upgraded analytics provide robust location and device insights so you can see where buyers are coming from, how they’re accessing your listings, and what traffic sources are driving the most engagement. Now, you can track referrals from:
We’ve integrated analytics for Vimeo (for Open Homes listing videos). Now, you can monitor key video metrics, including:
See whether buyers are watching the full video, just a portion, or skipping through. These real-time insights allow you to optimize your video marketing strategy and understand buyer engagement better than ever.
As part of our analytics enhancements, we’ve now made it possible to track visits that come directly from our built-in QR code generator. If you’ve placed QR codes on printed materials, social media, or signage, you can now measure exactly how many visitors are accessing your property website through these codes.
Stay informed without logging in. Our new automated email reports allow you to subscribe to receive weekly updates on a property’s performance.
With Open Homes’ new analytics, you’ll have unprecedented access to real-time data that helps you make smarter marketing decisions, track buyer interest, and provide sellers with transparent insights. Whether you’re optimizing social media ads, refining your listing presentation, or simply keeping sellers updated, our new analytics tools put you in control.
Start tracking today! Learn more about our property websites and analytics features. Want to see examples of our awesome Client Listing Sites? Check out our Website Portfolio!